BMW Selling i-series Electric cars Over Internet - Automotive Digest

BMW Selling i-series Electric cars Over Internet

Green Car Reports - July 30, 0012

Along with launch?ing an all new car series ? the elec?tric i cars brand, BMW is try?ing some?thing else out for the first time. The Ger?man automaker is bypass?ing dealer chan?nels and going direct to buy?ers over the inter?net. It?s going to take a few years for the i3 and i8 to go main?stream in Euro?pean mar?kets, but this is the chan?nel that will be uti?lized, along with a spe?cial?ized bou?tique show?room in London.

This mar?ket chan?nel will be sup?ported by a roam?ing sales force and lim?ited show?room net?work ? enough to offer test dri?ves and face-to-face con?tact with spe?cial?ists who knows every?thing that will be asked about these EVs. Sales will be lim?ited, so expenses will be reduced using the inter?net and tar?geted sales team. It?s sim?i?lar to what Tesla Motors is doing with the Road?ster and Model S ? hav?ing a few ded?i?cated show?rooms with a lot of hands on, per?son?al?ized sales expe?ri?ence, and with much of the process hap?pen?ing on the internet.

Source: http://automotivedigest.com/2012/07/bmw-selling-i-series-electric-cars-over-internet/

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