?It?s slow? no more. Facebook answers one its top complaints today with the release of v5 of its iOS app that?s two times faster because it?s built on Objective-C not HTML5. The design looks mostly the same, but the app launches, photos load, and the feed shows new stories twice as quickly in the new app that is rolling out to the App Store over the course of the day if you don?t see it already.
Content is cached between views, all the features of the Messenger standalone app are now built in, a drop-down ?new stories? banner alerts you to fresh news feed content in real-time, and a Facebook for iPad app update lets users view Timeline.
Facebook?s iOS mobile product manager Mick Johnson tells me that ?We feel the pain points [regarding slowness] pretty harshly ourselves?so this major update to the Facebook for iOS app is focused on one thing ? speed.?
Johnson explained to me why the app felt so sluggish until now. ?We deliberately made a trade off to get to scale. We used HTML5 to test and try things out, and people love that in the browser, but they have different expectations of a native IOS app. So with this release we rebuilt the app from scratch over the last 9 months and the main improvement is performance. Now there?s a lot more code built in Objective-C than HTML5.?
Under The Hood Of Facebook?s New Native Speed Racer
As Facebook writes in its blog post announcing the release, ?now the app opens much faster and your news feed and notifications load right when you open Facebook.? Previously it could take up to 10 seconds for the news feed to actually show up. Unfortunately, Facebook is not pre-loading the screens behind notifications, so it will still lag when you open up a new event or status update you?re tagged in.
Once you?re in the feed, scrolling down loads stories quicker. If you?re in the middle of the feed and friends publish new updates you?ll see a drop-down banner at the top of your screen noting ?New Stories 10+?. You can click it to jump to the top, scroll there yourself, or keep browsing without the feed reloading and you losing your place.
Photos load faster too, and now appear with the Facebook Camera standalone app?s design, using overlaid feedback button. To aid one-handed use, you can pull down to quickly dismiss a photo and return to your previous screen without having to reach for the back button. All the features and the interface from Facebook?s Messenger app has now been integrated into the Facebook for iOS app for consistency. And to make it easy for the developers, they now share a code base.
Overall, the update should make the hundreds of millions of Facebook for iOS users a lot happier. A speedier app should hold their attention more, which means they?re likely to browse the feed more and see more ads ? which is crucial to Facebook monetizing as its user base shifts to mobile.
February 1, 2004
NASDAQ:FB
Facebook is the world?s largest social network, with over 845 million monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...
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